Privacy Policy

Introduction

This Privacy Policy explains how Absolute App Labs (“we”, “our”, “us”) collects, uses, and protects information across:

• Our website absoluteapplabs.com
• Our analytics and insights platform, insights.absoluteapplabs.com (“Absolute Insights”)

By using our website or platform, you agree to the terms in this Privacy Policy.

Information We Collect

A. Information From the Website (absoluteapplabs.com)

We may collect:

Contact Form Data

• Name
• Email
• Phone number
• Company name
• Message details

Analytics & Tracking Data

• Google Analytics 4 (GA4)
• Google Search Console (GSC)
• Google Ads
• Meta pixel
• Cookies
• IP address, device info, browser, pages visited

Newsletter & Lead Forms

Information you provide when subscribing or submitting an interest.

B. Information From Absolute Insights (insights.absoluteapplabs.com)

Account & Login Data

• Name
• Email
• Password (encrypted)

Connected Data Integrations
When you connect a tool (GA4, GSC, PageSpeed Insights, Google Ads), we access:

• Account details
• Property/View IDs
• Performance metrics
• Traffic, conversions, search queries, and ad performance data
• PageSpeed scores & performance metrics

(We do not change or modify anything in your Google accounts; read-only access only.)

Search Queries & Platform Activity
We store:

• Search inputs made inside Absolute Insights
• Results generated
• Actions taken inside the platform

AI-Generated Content
Absolute Insights uses OpenAI to process certain requests. We may store:

• Prompts you enter
• AI responses
• Output summaries/insights

This helps us:

• Improve accuracy
• Debug issues
• Enhance platform performance

How We Use Your Information

We use the collected information to operate, improve, and maintain our services. Specifically, we use your data to:

• Display performance dashboards, reports, comparisons, and insights based on the accounts and properties you connect.
• Provide aggregated, benchmarked, and comparative reporting.
• Process your queries and generate insights using AI technologies.
• Troubleshoot issues, secure the platform, and ensure reliable application performance.
• Communicate with you regarding your account, updates, system notices, and customer support.
• Comply with legal requirements and enforce our Terms of Service.

We do not:

• Sell your Google data.
• Use your Google data for advertising.
• Transfer your Google data to data brokers or unrelated third parties.
• Use your Google data for any purpose outside the ones listed above without your explicit consent.

Legal Basis for Processing (where applicable)

If you are in a jurisdiction that requires a legal basis for processing personal data (such as the EU, UK, or other GDPR-aligned regions), we rely on the following legal bases:

• Consent – for example, when you grant access through Google OAuth or agree to cookie tracking.
• Contractual Necessity – we must process certain data to provide and operate the Absolute Insights service you requested.
• Legitimate Interests – such as improving platform performance, maintaining security, preventing fraud, and understanding usage patterns (without overriding your rights).
• Legal Obligations – when we are required to process data to comply with applicable laws.

Data Storage, Security & Retention

Security and Limited retention are priorities:

Storage:
OAuth tokens and any user data we store are kept in encrypted storage on secure servers. Access to this data is strictly limited to authorized personnel who require it to operate and improve the service.

Security:
We use industry-standard security practices, including encryption at rest and in transit, strict access controls, monitoring, and logging to protect your data from unauthorized access, disclosure, or misuse.

Retention:
We retain your data only for as long as it is necessary to operate the service. If you revoke OAuth access from your Google Account permissions page, we immediately lose the ability to access new data. Upon revocation or upon your request, we delete all stored data associated with your account within a reasonable timeframe.

Third Parties and Data Sharing

We do not sell or share your personal data with third-party advertisers, data brokers, or external marketing companies. We only share data in the following limited and necessary circumstances:

1. Service Providers (Processors)

We use trusted third-party providers to help us operate and improve our service. These providers only receive the minimum data required and are contractually obligated to protect it.

Our core processors include:

• OpenAI – Used to generate insights, summaries, and responses based on the data you provide. We only send the minimum necessary data required for the requested analysis or output.
• Cloud Hosting Providers (such as AWS, GCP, or equivalent) – Used for secure data storage, encrypted token management, and backend processing.
• Internal Monitoring & Logging Tools – Used solely for security, uptime monitoring, and debugging.

These providers do not have permission to use your data for their own purposes.

2. Legal Compliance and Protection

We may disclose data if required to:

• Comply with legal obligations or valid law-enforcement requests.
• Protect our rights, property, or the safety of our users.

Such disclosures are strictly limited and reviewed case-by-case basis.

3. With Your Explicit Consent

We may share data with third parties only when you explicitly authorize it, such as connecting additional tools or integrations.

Google API Services & Limited Use Compliance

Our application uses Google APIs and strictly complies with the Google API Services User Data Policy, including all Limited Use requirements.

We only request the minimum scopes necessary to provide the features you explicitly authorize. We never use Google user data for purposes outside of delivering and improving the core functionality of the service.

Specifically:

• We do not use Google user data for advertising, profiling, or marketing.
• We do not sell, rent, or transfer Google user data to third parties, except as required to operate the service (e.g., secure hosting providers) or comply with the law.
• We do not allow human access to Google user data unless:
  • You give explicit permission,
  • It is necessary for security or debugging, or
  • It is required to comply with legal obligations.
• Any human access that occurs is tightly restricted, logged, and supervised.

We only use your Google data to provide, maintain, and improve the features you choose to connect. Any additional use requires your explicit consent.

Your Rights & Controls

As a user of Absolute App Labs or the Absolute Insights platform, you have rights regarding how your personal data is accessed, stored, and used. These rights follow the Digital Personal Data Protection Act (DPDP Act), 2023 – India and general global privacy standards.

Revoke Access

You may revoke our access to your Google-connected accounts directly from your Google Account permissions page:
https://myaccount.google.com/permissions

Once revoked:

• We immediately lose the ability to access or fetch new data.
• Any stored data remains only until you request deletion.

Request Data Deletion

Under the DPDP Act, you have the right to request deletion of your personal data.

You may request deletion of:

• Account details
• OAuth tokens/integration connections
• Connected GA4, GSC, PSI, and Google Ads data
• Search queries, logs, and platform interactions
• AI prompts and responses are stored to improve the service
• Any personal information submitted through the platform

To request deletion, email: info@absoluteapplabs.com
We will delete your data within 30 days, unless retention is required by Indian law.
Once deleted, your data cannot be restored.

Request Access to Your Data

You have the right to know what personal data we hold and how it is used.

Upon request, we will provide:

• Account information
• Connected property metadata
• Logs and search queries
• AI-generated outputs linked to your account
• Any other personal data captured by the platform

Send requests to: info@absoluteapplabs.com

Correct or Update Your Information

If any information we hold is inaccurate or incomplete, you may request corrections or updates by emailing us at:
info@absoluteapplabs.com

We will update your data and notify you when completed.

Opt-Out of Data Storage (Where Applicable)

At any time, you may withdraw consent for the processing of your personal data.
This may restrict your ability to use certain features or the platform entirely.
Email: info@absoluteapplabs.com to initiate consent withdrawal.

International Transfers

Your data may be processed or stored on servers located outside India. These locations may have different data protection rules than your home country.

When your data is transferred internationally:

• We ensure reasonable security safeguards are in place.
• Transfers occur only to service providers who follow secure data protection standards.
• We maintain control over how your data is used, regardless of location.

By using our website or platform, you consent to such data transfers as necessary for delivering our services.

Cookies & Tracking

Our website (absoluteapplabs.com) and the Absolute Insights platform may use cookies and similar technologies to enhance user experience and analyze performance.

We use:

• Essential cookies – for login, session management, and secure access.
• Analytics cookies – GA4, GSC, Google Ads metrics, traffic tracking, device/browser data.
• Performance tools – PageSpeed Insights, error monitoring, and load performance tracking.
• Third-party scripts – such as Meta Pixel, when applicable.

You can disable cookies through your browser settings, but some platform features may not function properly if essential cookies are disabled.

Absolute Insights does not use cookies for advertising or cross-site tracking.

Security & Human Access Restrictions

We follow strict security measures to protect your information:

Technical Security

• Encryption at rest and in transit
• Secured server environments
• Firewalls, access controls, role-based permissions
• Logging and monitoring of application activity
• Regular updates and vulnerability checks

Human Access Restrictions

Access to user data is extremely limited and allowed only when necessary:

• Only authorized team members with a valid operational need may access data.
• Human review of Google-connected data is rare and occurs only for debugging, security investigation, or support requests.
• All personnel are bound by confidentiality agreements and strict internal controls.

We continuously work to ensure your data stays protected from unauthorized access or misuse.

Data Collected Automatically by Servers

When you interact with our website or platform, our servers automatically collect technical data for security, analytics, and performance monitoring.

This may include:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and navigation patterns
• Referring URLs
• Error logs, load times, and performance metrics
• Basic metadata from connected integrations

This data helps us:

• Monitor and secure the platform
• Diagnose technical issues
• Improve performance and usability
• Detect and prevent abuse or unauthorized access

This type of data does not include sensitive personal information and is standard across all modern web applications.

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal data of a child under 13, we will delete it immediately upon confirmation.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the service after a posted change constitutes acceptance of the updated policy.