About Absolute App Labs
Absolute App Labs is a high-end software development company specialising in building E-Commerce applications, Salesforce Implementation, Zoho CRM Implementation, mobile app development, cloud applications, and web development services. We help startups and enterprises develop applications that solve business problems and enhance business efficiency, contributing to overall organisational growth. Our experience spans working with both early-stage startups and large enterprises, allowing us to cater to diverse business needs effectively.
About the Role:
Absolute AppLabs is on the lookout for a passionate Email Marketing Automation Expert with 1–3 years of hands-on experience. This is a fantastic opportunity to be a part of a growing digital marketing team and work on innovative campaigns that make an impact. You’ll play a key role in creating, executing, and optimizing targeted email marketing strategies that drive engagement and conversions.
Key Objectives:
- Collaborate with the marketing team to develop and execute strategic email campaigns.
- Segment audiences effectively for personalized communication.
- Ensure database hygiene and compliance with email marketing standards.
- Continuously optimize campaigns using data and performance insights.
Key Responsibilities:
- Plan, schedule, and manage email marketing campaigns aligned with the marketing calendar.
- Write compelling email copy, subject lines, and calls-to-action that reflect brand tone.
- Work with designers to build visually engaging and responsive email templates.
- Segment email lists based on user activity, interests, or demographics.
- Monitor KPIs such as open rate, CTR, bounce rate, and conversions.
- Conduct A/B testing to refine and improve campaign performance.
- Stay up to date with industry best practices, trends, and tools.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1–3 years of experience in email marketing or digital communication.
- Familiarity with platforms like Mailchimp, HubSpot, or similar tools.
- Strong written and verbal communication skills.
- Attention to detail with a creative and analytical mindset.
- Self-driven, team-oriented, and eager to learn.